Tracking for Success: Why Analytics Are Critical for Any Successful Orthodontic Practice

You’ve likely heard, “what gets measured, gets managed,” or “what you can’t measure, you can’t improve.” Instinctively, we all know this to be true. But, many times, when we begin working with a new client, we find very little is measured in any meaningful way. Having practice software with reporting capability is an awesome tool. But, if the reporting functions are not utilized to their full extent, it’s like driving a Porsche in the slow lane.

Tracking Analytics and Setting Goals for Practice Success

When we begin work with a client, one of the first things we do is evaluate the systems they have in place for analytics. If little is being measured, we dig into historical data and start to fill in the gaps. Once we do this, we can sit down with the client and have a meaningful conversation about where the practice has been, where it currently is, and where the client wants to take it.

Collaborative goal-setting with the doctor and team give us direction about the ways in which we can help to grow the practice. Moving forward, we then have systems in place for continuous monitoring and measuring. We can know from month to month whether the goals are being achieved. On top of that, we have valuable information that provides insight into why the goals are or are not being met.

What Orthodontic Practice Growth Means to You

Practice growth can mean many things. Ultimately, we want to see practices grow in exactly the way our clients envision. Effective goal-setting and measuring boosts employee engagement and productivity as well. So whether a client’s goal is to increase case-starts, have a more efficient schedule, or work less but more productive days, we can achieve those goals through proper data collection and analysis. The best part is, when employees and doctors can connect to this data in a real way, they become more invested in the day-to-day running of the practice.